“cold of the soul” – how Japan came to believe in depression
Until the late 1990s depression was not widely recognised in Japan, that changed when an advertising campaign called it a “cold of the soul”!
“Depression” was a word rarely heard outside psychiatric circles. Some claimed this was because people in Japan simply did not suffer depression.
They found ways to accommodate these feelings while somehow carrying on with life. And they gave low moods aesthetic expression – in art, in film, in the enjoyment of cherry blossom and their fleeting beauty.
Find out how the arts finally brought ‘depression’ out of the shadows and gave it a new name everybody could relate to in this BBC magazine special.